“NEW YORK (MarketWatch) — The Amazon Fire phone may not have exceeded sales of 35,000 devices in its first 25 days on the market.
The phone made up just 0.02% of market share in July, according to online ads network Chitika, which analyzed tens of millions of smartphone-based online ad impressions generated within the Chitika ad network from July 25, the day the Fire was launched, through Aug. 14.
When comparing that against recent data from comScore, which put total U.S. smartphone penetration at 173 million people in June, Fire sales would not have exceeded 35,000 in its first three weeks.
Compare this to Apple’s iPhone which saw so much demand in the first three days after its Sept. 21, 2012 launch — customers bought five million units — that the company ran out of supply and had to push back deliveries.
To put this in perspective, while it may have taken Amazon around three weeks to hit 35,000, American musician Jack White sold 40,000 copies of his Lazaretto album on vinyl in the first week after its release in June.”