All the money in stock market are made because of the discrepancy between information and perception. Latest smear campaign against Apple being great example of this. There is small issue blown totally out of proportion aimed at changing perception of Apple. Wiggle in Apple’s stock price as a result of this perception shift will create opportunity for those that are also conscious of hard data (information). More I study the human behavior, sadder I become because of human gullibility. In every field, be it science, religion, politics or economy. In all of those fields there are power centers that proclaim what the truth is. And then there is an army of gullible droids in each of those fields that accepts that truth as a fact without actually exploring alternatives to that truth.
I hear droids on discussion boards all over breaking their necks to outdo critical comment of some other droid in regard to Apple. All of the sudden Apple is like Microsoft. Arrogant behemoth, that is lying to it’s customers in order to enslave them. And people buying Apple products are suddenly mindless idiots that bought into communist like propaganda. Are you people out of your friggin’ minds? Are you really that fucking crazy?
Apple may seem to be arrogant. But that would be perception of anyone who is breaking status quo. If you constantly do things that go against conventional wisdom and you are cocky about it and you actually succeed at it – those who represent old ways WILL hate you. They will call you arrogant prick because you are daring to be not like them. And if your innovation threatens their livelihood they will be exceptionally venomous and hateful. Apple if anything is courageous, innovative company that is willing to take on itself tremendous amounts of risk precisely because it believes in it’s own vision, and is spot on in timing. They are innovative and bold. On individual level this would be called self confident, highly organized super successful individual. In droid translation this is called arrogant prick. Because Apple strives for perfection in everything it does, marketing is no different. They are excellent at it. ¬†Some people like to point to Apple’s marketing as to some kind of gimmick. But all it really is is just an extension of how Apple does things. It is competent in all of the fields that are necessary to succeed. Hardware, software, design, aesthetics, psychology, marketing, sales, finances. In all of these fields they are capable of making better decisions than the others. Apple is where it is today because it is acting superior to the competition in every way.