Once you become an insider and get a chance to see Ali-Baba’s cave, the magic pipeline and the enormity of future numbers like sales, EPS, growth, that’s the first human reaction possible : rise some cash and buy AAPL.

SOURCE:
http://www.appleinsider.com/articles/11/11/30/disney_ceo_buys_1m_apple_stock_after_joining_board_of_directors.html